Your customers already ask AI what to buy. Does it name your brand?
They tell it their problems, ask it for advice and check with it before they spend. When they ask “which is the best?”, AI doesn’t show ten links: it names a handful of brands. Refractia shows you whether yours is one of them, market by market.
They ask AI from the moment they wake up until they go to sleep.
- 07:12What’s a quick breakfast with protein?
- 09:40Help me answer this email without sounding angry.
- 13:05I have a job interview tomorrow and I’m really nervous. What do I do?
- 19:30Which bank should I open an account with?↳ A BRAND GETS CHOSEN HERE
- 23:48My back hurts and I can’t sleep. Which mattress do you recommend?↳ A BRAND GETS CHOSEN HERE
They tell it about their nerves. They ask it to write their emails. They trust it with their health and their money.
Why wouldn’t they ask it which brand to buy?
They already do. The question is what it answers.
Same question. Two endings.
AI has become the first advice people get before they buy, choose a bank or pick a doctor. That answer carries more weight than an ad, because it doesn’t look like one.
Until now, no brand could see that answer. Refractia shows it to you.
The difference is a sale. Refractia tells you which ending you’re getting, and how to change it.
AI is the new opinion leader. The only one people tell everything to.
For decades, brands won over opinion leaders: the trade journalist, the expert, the friend who always knows. Now there is a new one. It lives in everyone’s pocket, answers at any hour and hears what people tell no one else. Confidant and advisor at once. And when someone asks it what to buy, it recommends.
use of generative AI in 2025: therapy and companionship. People trust it with what matters most.
Harvard Business Review, April 2025click a result when Google shows an AI summary; 15% when it doesn’t. The decision happens before anyone reaches your site.
Pew Research Center, U.S., 2025brands named by AI, on average, in each answer. A typical category has 51. The rest are left out of that answer.
Refractia AI Brand Index · 4,200 answers, Argentina, 2026You can be the best brand in your category and AI may not know it.
And no one tells you. Your website has analytics. So does your Instagram. What AI says about you shows up on no dashboard — until you measure it.
We asked AI 4,200 buying questions. The answers are public.
ChatGPT, Gemini and Claude, 62 categories, asked in Spanish, in Argentina. See which brands AI names, which it puts first, and where the models disagree.
Explore the index (in Spanish)We ask AI what your customers ask. Then we show you what it answers.
Four numbers that sum up how AI sees you.
Out of every 100 times AI names a brand in your category, how many are you?
Your place against every competitor, in every model, scan by scan.
Where does AI get what it says about you?
The sites, media and pages AI draws on when it answers about your category, and what to change on your own site so AI can read it and cite it.
From a small business to a brand with several product lines.
Small businesses and challengers
Know whether AI names you when your customers ask what to buy, and where to start.
Enterprise brands
Each product line measured on its own, performance by topic, several countries and board-ready reports.
Agencies
Several brands in one account, reports for your clients and measurement per market.
Online stores
When AI recommends your store, in what position, and where the click goes.
Public figures
What AI answers about a person, and how to correct inaccurate facts with legitimate sources.
See the platform
Perception, share of voice, topics, sources, evolution and a technical GEO audit.
Three ways to work with us
Every plan includes Refractia Chat and our Committee of Experts.